Founder & CEO of Kubi Kalloo on the YES Community Scorecard...

 

Kubi Kalloo is a creative insight-based planning agency.  Developing robust evaluation models is a vital part of what we do, particularly for organisations and entities needing to provide evidence-based reporting back to investors and funding partners.

 

Kubi Kalloo chose to work with YES in 2021.  Not only do our organisational values align, YES represents an opportunity for our team to apply expertise in an area which fits our personal values, passions and leadership in equality, diversity and inclusiveness.  We see our partnership as helping YES achieve consistency in effectiveness reporting in order to support its growth vision, achieve greater funding and, as a result, extend the opportunities and wonderful impact it provides to more children and young people across the UK.

 

As part of our partnership, we have funded a large-scale quantitative survey which reflects a nationally-representative snapshot of the attitudes and perspectives of N=1,000 UK adults.  Within the study, we have a sizeable base of both parents and their children – the data from which has enabled us to create the foundations of an impact-evaluation model through understanding the relationships between perceptual and behavioural data which show significant positive differences between children and teens involved in organised sport compared to those who are not.

 

The development of a consistent approach to impact evaluation is essential to inspiring the confidence and support of funding partners.  A scaled-up approach which is evidence-based enables us to measure both the effectiveness and efficiency of programmes and charities consistently.  As more clubs participate, the ability to improve the accuracy of the model is also enhanced which increases our credibility in seeking additional funding which is core to the success of YES.